[Stack]
[Stack] is a personal branding project built around the idea of a grungy, warm, vinyl-filled record shop that welcomes everyone — collectors, casual listeners, and people who just love the feeling of music in lived-in rooms.
The brand sits in a world of late nights, scratched sleeves, passing conversations, and the quiet ritual of flipping through stacks of records. Visually, it leans into grain, nostalgia, and a soft editorial messiness: rich colours, warm light, and typography that feels bold yet familiar.
The identity expands through posters, flyers, merchandise concepts, and documentary-style photography that captures the culture of listening. Everything is built around one idea:
records belong in rooms, not in museum cases.
[Stack] is for pop girls, skaters, old souls — anyone who finds themselves drawn to the crackle of a needle or the feeling of holding someone’s favourite album. The brand removes the gatekeeping and replaces it with personality, warmth, and community.
This was a passion project where I created the visual universe from scratch: the logo, tone of voice, photography direction, storytelling, and all branded applications.
Tools:
Adobe Photoshop, Adobe Illustrator, AI, Photography.